> For the complete documentation index, see [llms.txt](https://docs.kariprotocol.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kariprotocol.xyz/introduction-to-kari-protocol.md).

# Introduction to Kari Protocol

*Kari connects web3 builders (advertisers) to Dapps (publishers). Allow advertisers to place ads on Web3 native sites to market their products/services to web3 native audience, and target them through comprehensive on-chain analysis.*

<figure><img src="/files/oFHUdDOKnqDeBrKsqy0n" alt=""><figcaption><p>Figure 1. Kari overview</p></figcaption></figure>

#### Advertiser

Advertiser is the party who wants to advertise their products/services to gain traffics, reach, clicks, and conversions.

#### Publisher

Publisher is the party who use their Dapp(s) as an ads showcase, and monetize from showing ads inventory.

#### Web3 ads delivery

Advertisement can be shown on web3 native tools/application such as Dapps, crypto wallets, metaverse, and Kari app

## Programmatic Advertising

Kari allows you to advertise on any web3 publishers. You can target your audiences based on user's on-chain data, our AI will automatically identify relevant user segmentations and optimize campaign's conversion on the various metrics

<figure><img src="/files/jOq09vo7f19U9JMleQJF" alt=""><figcaption><p>Figure 2. Programmatic advertising</p></figcaption></figure>

## Contact us

Twitter: <https://twitter.com/KariProtocol>