What is 'On-chain Audience'
Traditional digital ad targets audience through behavior based on cookies and user's behaviors on specific platform.
Better than web2 cookies, precise like never before
Blockchain contains all activity and history in it, from block 0 until now. Which determined real transactions from real users. Each wallet address also has its own transaction activities, which somehow can be determined as a behavior of on-chain usage. It unlocks the potential of marketing to be more precise to the right user.
How do we define/refine audience from on-chain data?
Kari extracts > clean > format > and label on-chain transaction history into a data sets. And identify a behavior into a group of 'Audience'. Allow advertisers to easily target those wallets to maximize the efficiency and improve ROI.
We go through major contracts in each categories: Defi, NFT, Gamefi, Metaverse, Social, and etc. And refine each wallets into an easy-to-understand segments for our advertiser to be able to hyper-target the audience.
Last updated